JOURNAL.:
Hanudin Amin
Labuan School of International Business and Finance
Universiti Malaysia Sabah
T. Ramayah
School of Management
Universiti Sains Malaysia
Labuan School of International Business and Finance
Universiti Malaysia Sabah
T. Ramayah
School of Management
Universiti Sains Malaysia
The Electronic Journal of Information Systems in Developing Countries, Vol 41 (2010)
(URL: http://www.ejisdc.org/ojs2/index.php/ejisdc)
Abstract
This study aims to investigate the factors influencing the use of short-messaging-service (SMS) banking among Malaysian bank customers. It focuses on the relationships among attitude, subjective norm, perceived security and privacy (PSP) and intention to use SMS banking. We collected 115 valid survey responses. The data indicate that attitude, subjective norm, and PSP are influential predictors of intention to use SMS banking. Corresponding discussion and implications are included.
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